Simply put, Shout Out to Ashley Stewart for creating an Extended Sizes campaign that's actually using curvier woman. This is brilliant marketing and these women look amazing. Ashley Stewart teamed up with Plus Model Magazine to create some serious branding and used some of our most notable plus size bloggers Alissa Wilson, Farrah Estrella, Essie Golden and Beck Delude to kick off the campaign. These ladies have been fashionable inspirations to many of us for years, so this was a great way to show customers how "this could be you" if you're wearing their clothes.
The sizing expansion reinforces the brand’s dedication to answering the needs of their consumer and providing fashion that women want and need. It's not often that you see a major retailer going above and beyond the industry standard. Kudos to Ashley Stewart for listening, and for not being afraid to be different. You're showing women real examples of how they could look in your new campaign.
Photo Above (L-R): Farrah Estrella of Estrella Fashion Report @estrellafahionreport | Beck Delude of Manfattan @manfattan
Photo Above (L-R): Alissa Wilson of Stylish Curves @stylishcurves | Essie Golden @essiegolden
I live in the Tampa Florida area and sadly this retailer does not have any physical locations in my neck of the woods. However, that doesn't mean I can't go online and shop to my hearts desire... or at least until my credit card has had enough, LOL. The great thing about Ashley Stewart is that they actually sell to sizes 12-32.
Suggestions: This brand could be a great styling options for you, if you're looking to give your wardrobe a fashionable boost.
You can Shop the Extended Sizes Collection exclusively on AshleyStewart.com.