For the first time in 60 Years... Covergirl has finally switched up its branding to now include its very first Coverboy!
We all know the slogan....Easy, breezy, beautiful CoverGirl.... but the meaning is about to change, now that the company is diversifying its branding to include the male population.
The iconic makeup brand announced on Tuesday, October 11, 2016 that James Charles, a 17-year-old beauty vlogger, with well over a half a million social media followers on Instagram alone, will become its first male brand ambassador for the "So Lashy" Mascara. The aspiring make-up artist is based in New York, is still in school and he practices his artistry on himself and friends. **Note to Self.... sit in James' beauty chair for the ultimate face-beat.
James just wrapped up his first ever commercial for Covergirl which features him and the Kitty Kat herself... music icon and Covergirl, Katy Perry. This is a perfect pairing on so many levels. Katy continues to push boundaries with color, make-up, style, and beauty. Having her co-sign this young man is just the cherry on top.
Katy Perry and James Charles on set of a CoverGirl shoot.
Photo: LACEY TERRELL / CoverGirl
While many women want to believe that they are the only ones that can play with make-up... that is certainly the furthest thing from the truth. Some of the best make-up artists (MUAs) are male, and they totally understand how to transform a face. So it should come as no surprise that a man has finally become a brand ambassador for Covergirl.
The real question that you should be asking yourself as a consumer are the details about the product and how it works. For me, my ultimate goal when it comes to testing or using beauty products - all comes down to results. Does it work? Did I apply it correctly? Is it hypoallergenic? How do I look? How does it feel? What are the pros and cons? and Would I recommend this product to others? I'm not trying to get all caught up in gender defining images or roles; which have nothing to do with the product or its performance.
James' beauty tips and make-up artistry is all that really matters. He's certainly earned our attention and with good cause. Just look at that face!
Here's to accepting diversity.... and for allowing this young man to shine is all his make-up glory!! I love it, and I can't want to see what Covergirl does with the "So Lashy" Mascara line with James at the forefront.
For more images on James Charles follow him on Instagram @JamesCharles #CovergirlJames
For more information on Covergirl please visit their website of www.COVERGIRL.com